Please, let’s tone down the defensive thought leadership

Throughout 2020 and into 2021, I’ve seen a heck of a lot of thought leadership articles from businesses and professionals. With the massive shutdowns worldwide, many people obviously found themselves with a lot of extra time on their hands. The onslaught of thought leadership pieces …

Intel has a rare window of opportunity

Last week, Intel embarked on a new campaign offensive against Macs that’s widely perceived as weird, petty, and desperate in terms of rebuilding their product image. But a new announcement Tuesday was something entirely different – plans to invest heavily into new manufacturing facilities to …

Intel’s new, but lame PR offensive against Macs

With a newly minted CEO and a desire to fight back against negative market momentum, Intel just launched a new marketing campaign to position itself against Macs. The problem is, Intel is using some fundamentally weak, even rehashed arguments to make their case in opposition …

Warren Buffet writes his own stuff… and so should you

Warren Buffet just published his annual, legendary, letter to his shareholders. It’s 14 pages and he’s been doing this since at least 1965. If you peer into this letter, you’ll know definitively that it was written by him. (The dead giveaway is the first-person prose …

Dealing with uncertainties in 2021

I created two videos providing some advice on how to deal with challenges possibly to come in 2021 – in relation to marketing. We continue to work our way through the pandemic, and (hopefully) will finally see light at the end of the tunnel later …

The 3 pillars of marketing content

Content is always the central focus of any company’s marketing operations. Without content, marketing can’t perform its most fundamental task: communication. There’s so many types of content you can create to engage your salesforce and your customers. I like to think marketing content generally falls …

Putting the focus on content

Over the years I’ve found it very challenging to blog about marketing. The truth is, I absolutely love what I do as a marketing professional. I really enjoy what I do on a daily basis. But as a subject matter in itself, I find marketing …

Looking for a better Adobe CC deal?

Currently the cost for an Adobe Create Cloud subscription is $52.99 per month. That is pretty steep for many, including myself. In 2019, just before Black Friday Adobe offered a smoking deal of $29.99 monthly for one year. I took advantage of that deal and …

Was the AWS outage a big deal?

On November 25, 2020, Amazon’s AWS operations in North America were extensively disrupted, impacting wide swaths of businesses and in turn, their customers. The outage hit AWS clients for a very large part of the day and even into the evening. Ultimately, Amazon reported complete …

A special case of branding with two logos

Last April 2020, NASA (the National Aeronautics and Space Administration) made the notable decision to bring back its “worm” logo, first introduced in 1975 to replace its original logo (known affectionately as the “meatball”). The worm was subsequently retired in 1992, when NASA decided to …