For developers, Apple’s Safari is crap and outdated

Until its recent demise, Internet Explorer was the browser hated most by web developers. Internet Explorer is now a thing of the past, replaced by the far-better Microsoft Edge. Why did developers and software engineers hate IE so much? Because IE was seriously outdated, lacking …

Do not underestimate Upwork

We’re currently all in this grandiose debate over whether employees will be permitted to work remotely from home, as we continue to move away from the worst of the pandemic. There will most definitely be emotional tension, leading to many workers finding new opportunities with …

Please, let’s tone down the defensive thought leadership

Throughout 2020 and into 2021, I’ve seen a heck of a lot of thought leadership articles from businesses and professionals. With the massive shutdowns worldwide, many people obviously found themselves with a lot of extra time on their hands. The onslaught of thought leadership pieces …

Intel has a rare window of opportunity

Last week, Intel embarked on a new campaign offensive against Macs that’s widely perceived as weird, petty, and desperate in terms of rebuilding their product image. But a new announcement Tuesday was something entirely different – plans to invest heavily into new manufacturing facilities to …

Intel’s new, but lame PR offensive against Macs

With a newly minted CEO and a desire to fight back against negative market momentum, Intel just launched a new marketing campaign to position itself against Macs. The problem is, Intel is using some fundamentally weak, even rehashed arguments to make their case in opposition …

Warren Buffet writes his own stuff… and so should you

Warren Buffet just published his annual, legendary, letter to his shareholders. It’s 14 pages and he’s been doing this since at least 1965. If you peer into this letter, you’ll know definitively that it was written by him. (The dead giveaway is the first-person prose …

Dealing with uncertainties in 2021

I created two videos providing some advice on how to deal with challenges possibly to come in 2021 – in relation to marketing. We continue to work our way through the pandemic, and (hopefully) will finally see light at the end of the tunnel later …

The 3 pillars of marketing content

Content is always the central focus of any company’s marketing operations. Without content, marketing can’t perform its most fundamental task: communication. There’s so many types of content you can create to engage your salesforce and your customers. I like to think marketing content generally falls …

Putting the focus on content

Over the years I’ve found it very challenging to blog about marketing. The truth is, I absolutely love what I do as a marketing professional. I really enjoy what I do on a daily basis. But as a subject matter in itself, I find marketing …

Looking for a better Adobe CC deal?

Currently the cost for an Adobe Create Cloud subscription is $52.99 per month. That is pretty steep for many, including myself. In 2019, just before Black Friday Adobe offered a smoking deal of $29.99 monthly for one year. I took advantage of that deal and …