It’s quite fascinating that podcasting, a tech mainstay since the early 2000s, is getting quite a bit of attention as of late. Advertising for podcasts increased dramatically in 2017 (albeit still a tiny fraction compared to other mediums). And VC investments into podcast-relevant companies spiked in 2017 as well. Unlike so many of the technologies we’ve been hyping the past few years, podcasting is a rarity for its enduring popularity.