Digital marketing is often far more complicated than it really needs to be. This is particularly true for SEO. Today, basically all you need to do for SEO is this: just create relevant content on your website that speaks to your subject matter, and the search engines will find it. It’s really not much more than that.

Still, the massive SEO marketing economy continues to thrive, often with reckless abandon. Dubious, self-proclaimed experts “guarantee” first-page search results with Google, preach that hiring an army of SEO consultants is absolutely indispensable, and encourage an array of less-than-ethical content creation hacks to try and game the system.

Search engine providers have devoted years of technological development to make their products friendly and beneficial to us, so that we can focus on creating content of value, and they can help us better reach out to our customers. Trust them, take a little time to familiarize yourself with the basics of SEO, and you should be just fine. Don’t let anyone scare you into believing otherwise.