Big news from Instagram. They’ve been running trials in seven countries of publicly concealing the number of likes of a user’s posts. Now, the company just revealed they’re going to test this in the US. Details remain to be seen, but the reporting indicates users will be selected at random to have their like metrics concealed.
This move is a clear indication that Instagram is at least somewhat liking what they’re seeing with their tests outside the US. (Yes, pun intended.) But it’s sure to amplify stress levels among those in the influencer economy. Instagram may not benefit much financially from the influencer-brand marketer relationship, so hiding like counts wouldn’t hurt their bottom line much either.