We all know that tech investors are constantly on the chase for the next big thing with big valuation potential. For 2020 that could well be the influencer economy, in the form of tangentially tech-centric products facilitating the relationship between influencers and brands or companies, or making small investments in influencers for a share of their future revenue. As it turns out, influencer-centric startups are indeed attracting some VC interest (story below).

It’s interesting to see this happen as some marketers are now questioning whether the idea of throwing lots of money at an (purportedly) influential person really makes sense. This plus the never-ending scams of faking follower and like counts, and Instagram possibly ending the practice of displaying public user metrics.