There’s an interesting profile of Adam Mosseri, head of Instagram, with a focus on what appears to be essentially a done deal: an end to public “like” counts on Instagram users’ postings. This has been in testing throughout 2019 on a trial basis in many countries including the US. Interestingly, Mosseri sees the eventual elimination of like metrics as atoning for mistakes that happened in the past at Facebook, loading to emotional pressures and even toxicity of being popular on social media.

Whether or not Instagram will remove public “likes” isn’t the real question here, but whether Facebook, Twitter, LinkedIn, and Snap will follow suit based on the same rationale.