Can you market your way out of a bad reputation? (Part 2)

There are times when a business stumbles into a compromising situation that threatens its public reputation.

The reputation can be such that no amount of pure marketing effort will rescue.

Robinhood goes down again

In the first part of this article series, I featured the unfortunate circumstances with two consecutive system downtimes in Robinhood’s stock trading platform, and the negative impact to come for weeks, if not indefinitely, as the tech startup struggles to regain its footing.

It’s something that even the most positive marketing effort will not sufficiently address. If anything, it would most certainly reinforce the bad from the company. Only concrete, definitive actions from the top management ranks can begin to offer a glimmer of hope.

Update: since my previous article was posted, Robinhood’s platform went down for a third time. The company hasn’t openly communicated since then, despite previously addressing the situation directly with the public.

That, simply, is not good.

Sensor Tower caught in the act

There is an indisputably significant crisis happening right now in terms of deceptive user data privacy.

I recently stated that we’re well past the controversy with social media collecting data on us.

Now, many other entities have feasted on the opportunity to exploit user data. Often, it happens without our knowledge. Take Ring, for example.

Or Sensor Tower, a startup that provides analytics on app usage. They’ve been delivering rather impressive, high-profile reporting on mobile app adoption trends for quite some time.

However, as reported by Buzzfeed, their ability to deliver such distinguished app usage insights appears to be the result of under-the-radar data collection activity, through a series of VPN and ad-blocking apps owned by Sensor Tower.

Since the exposé by Buzzfeed, Apple and Google have moved to shut down some of the apps in their stores.

It’s obviously a reputational black eye and an embarrassing situation.

And once again, something that only can be rectified through means well beyond what a social media or content marketing person can generically address.