2020 has been really tough on many industries, advertising well among them. But the ad industry has already been in the midst of a series of unfavorable changes – aimed at curbing abuse and protecting user privacy. It sucks to be in the ad business. …More →
Perry Sun is a product marketing professional for electronic & technology products.
Perry blogs on a variety of topics related to marketing content creation, with occasional diversion into other subjects of personal interest.
I’ve been working in marketing for 16 years. I can tell you that by far, the greatest challenge in marketing is… … creating quality content. Content creation is the single most important aspect of any company’s marketing initiatives. It always takes more time than you …More →
In case you haven’t noticed, a typical display of Google search results these days isn’t anywhere what it used to be. Until pretty recently, search results were a listing of relevant web links and descriptions, with paid web links (ads) displayed up top. But now, …More →
News has just emerged from inside sources about ScaleFactor, a tech startup with an AI-based software solution to accounting challenges at small to mid-sized businesses. There was a boo-boo with this company. A big one, in fact. This company wasn’t really using AI but instead …More →
In a nutshell, you’re going to benefit a lot if you’re someone with both feet in the Mac and iOS camps, someone who cherishes the mobility of a laptop, and someone who develops apps and websites on a Mac. Let me explain a bit further. …More →
Despite all the excitement and grandeur around Apple’s long-anticipated announcement that it’s embarking on a two-year transition to Macs powered by its own ARM-based processors, Tim Cook did let slip out the following at the very end: In fact, we have some Intel-based Macs in …More →
I have been out of action for some time – that is, not blogging lately. Nor have I been able to make new videos. It’s been pretty frustrating. Much of this has to do with the fact that my work schedule had become very busy …More →
I just completed a task I had been longing to accomplish for some time: moving away from dependency on Gmail. I’ve replaced my Gmail with a dedicated email service. It’s paid, but works just as well as Gmail while allowing me to use my own …More →
In the midst of an absolutely tumultuous week of horrible reports and revelations about a raft of security lapses, intrusions on private meetings, and even a public warning from the FBI, Zoom has shown not only remarkable poise in the face of intense criticism, but …More →
If you’re actively developing or refining websites or web apps, and have been timing your schedules around the latest Chrome releases, then you’ll be pleased to know that Chrome 81 will be released shortly after a brief delay. Chrome development is resuming after a one-week …More →