Being data-driven isn’t necessarily helpful

In fact, being overly reliant on data can be a great setback and a tremendous waste of time and resources, both for you and your company. At the very least, leaning blindly on data can really lead you astray in your design or marketing efforts. …

The ad industry is hitting major speed bumps

2020 has been really tough on many industries, advertising well among them. But the ad industry has already been in the midst of a series of unfavorable changes – aimed at curbing abuse and protecting user privacy. It sucks to be in the ad business. …

Creating content requires great effort and time

I’ve been working in marketing for 16 years. I can tell you that by far, the greatest challenge in marketing is… … creating quality content. Content creation is the single most important aspect of any company’s marketing initiatives. It always takes more time than you …

Being dependent on SEO can badly hurt you

In case you haven’t noticed, a typical display of Google search results these days isn’t anywhere what it used to be. Until pretty recently, search results were a listing of relevant web links and descriptions, with paid web links (ads) displayed up top. But now, …

Don’t work for a company that deceives!

News has just emerged from inside sources about ScaleFactor, a tech startup with an AI-based software solution to accounting challenges at small to mid-sized businesses. There was a boo-boo with this company. A big one, in fact. This company wasn’t really using AI but instead …

What will the transition to Apple silicon mean for Mac users?

In a nutshell, you’re going to benefit a lot if you’re someone with both feet in the Mac and iOS camps, someone who cherishes the mobility of a laptop, and someone who develops apps and websites on a Mac. Let me explain a bit further. …

Apple is not abandoning Intel anytime soon

Despite all the excitement and grandeur around Apple’s long-anticipated announcement that it’s embarking on a two-year transition to Macs powered by its own ARM-based processors, Tim Cook did let slip out the following at the very end: In fact, we have some Intel-based Macs in …

I’ve been busy… creating

I have been out of action for some time – that is, not blogging lately. Nor have I been able to make new videos. It’s been pretty frustrating. Much of this has to do with the fact that my work schedule had become very busy …