Liberated

I just completed a task I had been longing to accomplish for some time: moving away from dependency on Gmail. I’ve replaced my Gmail with a dedicated email service. It’s paid, but works just as well as Gmail while allowing me to use my own …

Zoom’s indirect marketing could rescue itself

In the midst of an absolutely tumultuous week of horrible reports and revelations about a raft of security lapses, intrusions on private meetings, and even a public warning from the FBI, Zoom has shown not only remarkable poise in the face of intense criticism, but …

Bits of Google news for web creators

If you’re actively developing or refining websites or web apps, and have been timing your schedules around the latest Chrome releases, then you’ll be pleased to know that Chrome 81 will be released shortly after a brief delay. Chrome development is resuming after a one-week …

When marketing is outed for deception

It is never fun when marketing is accused of doing something wrong. But when the accusation is publicly broadcast to everyone, it’s especially jarring for a company’s marketing department. An article in The Intercept identified a prominent technical inaccuracy in a security-focused white paper published …

Apple officially blocks third-party cookies in Safari

It’s not a surprise but a significant change nonetheless. First announced in 2019, Apple has now updated their Safari Intelligent Tracking Prevention (ITP) technology to block third-party cookies, thereby ending the ability for advertisers to track your web browsing habits. The update will be rolled …

Growth marketing is going to die

Growth marketing is a hodgepodge of practices and hacks to a support a startup’s efforts to foster and sustain high velocity growth. It’s often engaged in concert with raising money from venture capitalists, then spending huge amounts on sales and marketing to fuel rapid increases …

ZoomInfo, latest marketing SaaS to file for IPO

ZoomInfo is a cloud-based market intelligence platform for sales and marketing operations. It recently filed for a $500 million IPO. But needless to say, the filing is happening at a precarious moment of great volatility in stocks. I looked over ZoomInfo’s website and discovered something …

A new beginning for MacBooks

COVID-19 notwithstanding, it’s been reported from historically accurate sources that Apple will soon be introducing new MacBooks sometime between this spring and mid-year. A focus on these new MacBooks will be a redesigned keyboard replacing the troubled “butterfly” design with a more traditional “scissor” mechanism. …

Can you market your way out of a bad reputation? (Part 2)

There are times when a business stumbles into a compromising situation that threatens its public reputation. The reputation can be such that no amount of pure marketing effort will rescue. Robinhood goes down again In the first part of this article series, I featured the …

Browsers get more aggressive with blocking user tracking

The controversy over tracking users via social media is so 2018. It’s widely known that many other parties have taken advantage of user tracking and data collection, and it’s clearly gotten out of control and downright abusive. Now, browsers are getting aggressive and proactive about …